Should we use Google Adwords?

If you have the money and know how to use them, you may want to consider using Google Adwords to promote your site. It is certainly the popular thing to do.

BUT, one of the first questions they will ask you (which most people don't know until they start shelling out money) is what KEY WORDS do you want to focus on? That is, what words, when people type them into the search box, do you want to be associated with? "Chicago-car-accident-lawyer" perhaps? How about "Memphis personal injury lawyer/" or whatever you want. To which we ask: If you know those key words and have built your website properly, why aren't you already ranking for them? Because if you built your site properly and use good search engine optimization techniques (unless you are in an extremely competitive market) you should be able to get some results without having to pay Google some big bucks for every click you get.

Just something to think about.