Do I need other sites linking to me?

In a word: yes.

But it's important (from a search engine perspective) that you don't just get links from any site. Beware of "link farms" which are little more than a collection of outgoing links disguised as a website. Also sites that have a bad reputation with Google (we think you will know who those are) don't help and may actual hurt you.

Sites that no one is linking to do not do well in search rankings, no matter how well designed they are. We suggest getting links from lawyers in other markets who do the same type of work that you do (say criminal defense) or from other businesses in your market area. The simplest way to do that is to create a links page, add the other firms link first and then email them asking for one in return. Sometimes it works and sometimes it doesn't.

Also, the text that is used to link back to you is very important as well. And the text you use to link to other sites can also have an impact.

Drop us an email and we can explain that in more detail to you.