tag:blogger.com,1999:blog-18892150958665405762010-06-28T17:14:57.836-04:00Are you a lawyer or do you represent a law firm whose search results in Google, Yahoo or Bing stink? Do you want to learn how to get more traffic to your Web site without spending an arm and a leg? You've come to the right place. Our Motto: Let's NOT Slap Some Lipstick on This Pig.Bob Renonoreply@blogger.comBlogger15125tag:blogger.com,1999:blog-1889215095866540576.post-26446025176480925312010-01-03T07:49:00.001-05:002010-01-03T07:49:39.591-05:00

In a word: yes. But it's important (from a search engine perspective) that you don't just get links from any site. Beware of "link farms" which are little more than a collection of outgoing links disguised as a website. Also sites that have a bad reputation with Google (we think you will know who those are) don't help and may actual hurt you. Sites that no one is linking to do not do well in

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-70936366491587764412009-12-08T13:33:00.000-05:002009-12-08T13:33:47.827-05:00

A web auditor is a lot like an accounting auditor, only instead of examining your books, we take a very close look at your website. VERY CLOSE. We look at such things as the site structure, page code, META tags, how the content is written, how well your rank for certain key words or phrases and the overall appeal of the site to your intended audience. (You do have a specific audience in mind,

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-33609448961959571222009-12-03T13:33:00.000-05:002009-12-03T13:33:23.902-05:00

We would love to . . . within reason. If you have a very complicated, database-driven site that was created specifically for you by someone who developed their own web coding language, you might be better off having them take care of it. (You people know who you are.) However, if you have a basic site, created using HTML or a common content management program, we can generally make simple

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-25534355346268429302009-12-01T14:23:00.000-05:002009-12-01T14:23:04.046-05:00

First off: take a deep breath. Having done this nearly ten years, this kind of stuff happens (especially with Google) on what seems like a quarterly basis, which is when Google updates their servers. Part of the results depends on how long you had your previous rankings, how competitive the rankings were (were there 10,000 results for your key words or 10,000,000). It also may be that you’ve

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-40437165831817075262009-11-20T11:58:00.002-05:002009-11-20T11:58:48.061-05:00

Anyone who promises you overnight jumps in your search rankings is lying. Typically, we tell clients it will take two to three weeks to see results, although we have see it happen in a week or less or as long as a month . . . or never. Seriously, sometimes despite your best efforts, the search engine gods just will not give out any love to certain websites. Sometimes you are better off

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-86553597765845857032009-10-12T19:11:00.000-04:002009-10-12T19:11:55.179-04:00

If you have the money and know how to use them, you may want to consider using Google Adwords to promote your site. It is certainly the popular thing to do. BUT, one of the first questions they will ask you (which most people don't know until they start shelling out money) is what KEY WORDS do you want to focus on? That is, what words, when people type them into the search box, do you want to be

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-11022352103857215532009-10-12T13:02:00.000-04:002009-10-12T13:02:24.421-04:00

The common phrase you hear in marketing (especially on poor quality or inferior products or companies) is to "slap some lipstick on this pig", as in, let's try to make it look better than it is. While we appreciate good web design and graphics, far too many legal web sites (in our opinion) don't put enough emphasis on text and search engine results. In our opinion, they are like putting a

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-67071341758721271682009-10-12T12:57:00.000-04:002009-10-12T12:57:36.490-04:00

Pictures themselves are neither good or bad. The size of them is important. If you have a SMALL individual picture of yourself or your lawyers that can bring a personal touch to the site. A large picture of your entire firm that takes up most of the top part of the page (at the expense of good copy) does nothing to help you with the search engines. Your ego, maybe, but not search results.

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-23958115409557510352009-10-02T21:55:00.000-04:002009-10-12T12:58:12.129-04:00

Some SEO firms and scam emails claim they can guarantee top rankings to ANYONE, before they even look at a site. We will never do that. If they say that they are either: a) Lying b) Trying to get your money c) Both a and b d) Using "black hat" techniques that will get your site BANNED from Google. What are "black hat" SEO techniques? Without going into details, they are techniques used to "

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-4428353756840605442009-09-12T12:50:00.000-04:002009-10-12T12:57:49.501-04:00

In a word: no. In my humble opinion, large Flash animations or Flash intro pages, actually harm your search engine rankings. Why? Google and the other search engines are mostly interested in the text on your page. No text, no search results.

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-3251847104417444852009-08-23T01:06:00.000-04:002009-10-12T13:06:33.316-04:00

Although not the only factor is search results, it can play a role. Unfortunately, most law firms put their names in the domain name (JoeJohnsonLawFirm.com) and ignore the practice areas they would like to pursue. And while it is important to own your firm's domain name, you may want to create a new one that has your practice area focus in the name. All the good domain names taken? We can help

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-11138402936860708452009-07-08T18:58:00.000-04:002009-10-12T19:05:45.613-04:00

Look, we know the drill. That person probably put a lot of effort into building the site and--quite frankly--we don't want to take over the day-to-day operation of your site. That's not what we do. We CAN, however, discreetly look over the site, make a few suggestions for changes either to you or directly to your webmaster and let the two of your decide what you'd like to do. Look, if you're

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-21127354722367764672009-06-25T07:35:00.000-04:002009-10-12T19:37:17.506-04:00

Fine. Don't use us. Seriously, we won't be offended if you are not smitten with your web design skills (actually we farm most of the work out to others more qualified). But keep in mind that we focus more on search results, not aesthetics. Does the site produce the results our clients ask for? If it does, we are successful. If you want a pretty website that will never be seen by potential

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-45258870300214831122009-05-30T14:00:00.000-04:002009-10-12T19:06:09.718-04:00

We'd prefer not to. We're in the site "makeover" business. We can tell you what's wrong with your legal website, either fix it for you or have your webmaster/hosting company fix it, and then monitor the results. There are plenty of other people out there who would love to kiss your butt on a daily basis. Just not us.

Bob Renonoreply@blogger.com0tag:blogger.com,1999:blog-1889215095866540576.post-49185430061004512742009-04-19T21:05:00.000-04:002009-10-12T19:36:49.316-04:00

Generally speaking, if you change hosting services (and in the process the DNS setting for your site) you could lose search engine rankings for a period of weeks or months. If you're not getting any results and/or your current hosting service is offline frequently or gives you other problems, then you could consider it. Also, many law firms are paying WAY too much for hosting. Unless you have a

Bob Renonoreply@blogger.com0