Not everyone makes all ten and each one of these does not carry the same weight as the others when it comes to your search results, but usually a combination of several of these are enough to do even the best site in.
#1. Failure to obtain a practice and location specific domain name.
#2. Main index page consists of very little actual text, either substituted for images, Flash animation or both.
#3. Page content does not reflect or support primary practice area.
#4. Page title is missing or this feature is underutilized.
#5. Page description is missing or underutilized.
#6. No, or few, incoming or outgoing links (or not formatted properly for maximum impact.)
#7. Improper use or no use of H1, H2 and H3 tags
#8. Improper use or no use of Alt tags in images
#9. Trying to cover too many practice areas on one page.
#10. Index page loads slowly as result of improper design or two many elements on page.
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